Data Protection & Privacy
Last Updated: June 2026

777pk Privacy Policy – How We Protect Your Data

Your privacy matters to us. This page explains exactly what information 777pk collects, why we collect it, how it is stored, and the choices you have as a player. We keep things straightforward so you know where you stand.

No Data Selling

Your personal information is never sold to third parties for marketing or profiling.

Encrypted Storage

Account data and PKR transaction records are stored with industry-standard encryption.

Right to Delete

You can request deletion of your personal data by contacting our support team.

Opt-Out Marketing

Promotional emails and notifications can be turned off at any time from your account.

1. Introduction

777pk ("we", "us", "our", "the Platform") operates the gaming website at https://777pk.vu. This Privacy Policy explains how we collect, use, store and protect personal information provided by players in Pakistan who register and use the platform. By creating an account or using any 777pk product — whether that is Sports Betting on Cricket and PSL matches, Slots, Bingo, Live Casino, or Slot Games — you agree to the practices described in this document.

We have written this policy in clear, everyday English because we believe every player has the right to understand how their data is handled without needing a law degree to follow along. If anything here is unclear, reach out to our support team and we will explain it directly.

This policy applies to all information collected through the 777pk website and mobile app available via the Download page. It covers data collected at registration, during gameplay, through payment processing, and via any communication you have with our support team.

This Privacy Policy should be read alongside our Terms and Conditions. Together, these two documents cover your full rights and responsibilities as a 777pk player.

2. What Information We Collect

We only collect data that is genuinely needed to run the platform, process payments, prevent fraud, and keep your account secure. We do not collect information just because we can.

Information You Give Us Directly

  • Registration details: Your full name, date of birth, email address and contact number when you create a 777pk account.
  • Verification documents: Copies of identity documents (such as CNIC) when you submit them during account verification or withdrawal processing.
  • Payment information: Your JazzCash or Easypaisa mobile number, Raast ID, bank account details or card information used for PKR deposits and withdrawals. We do not store full card numbers on our servers; payment processing is handled by our payment partners.
  • Support communications: Records of chat messages, emails or other contact you have with our support team, including any screenshots or attachments you send.

Information Collected Automatically

  • Device and browser data: Your IP address, device type, browser version, operating system and screen resolution.
  • Usage data: Pages visited on 777pk, games played, bets placed, session duration, login times and in-app navigation patterns.
  • Cookies and similar technologies: Session cookies for keeping you logged in, preference cookies for language and display settings, and analytics cookies to help us understand how the platform is used. See Section 8 for full cookie details.

3. How We Use Your Information

Every piece of information we collect is used for a specific, legitimate purpose. The table below summarises the main uses:

Purpose Data Used
Account creation and management Name, email, date of birth, contact number
Processing PKR deposits and withdrawals Payment method details, transaction history
Identity verification and fraud prevention CNIC copy, name, date of birth, IP address
Customer support Account details, communication history
Platform security and abuse detection IP address, device data, login history
Platform improvement and analytics Usage data, session data (anonymised where possible)
Promotional communications (opt-in only) Email address, contact number
Responsible Gaming monitoring Session duration, deposit frequency, self-exclusion status

We do not use your data for automated profiling that produces legal or similarly significant effects on you without your knowledge. We do not run targeted advertising campaigns on third-party platforms using your personal data.

4. Who We Share Your Data With

777pk does not sell, rent or trade your personal information to any third party for their own marketing purposes. Data sharing is limited to what is strictly necessary to operate the platform. The categories of third parties who may receive your data are as follows:

  • Payment processors: JazzCash, Easypaisa, Raast, bank networks and card processors receive the minimum information required to complete your deposit or withdrawal transaction in PKR. These partners operate under their own privacy policies and data security standards.
  • Identity verification services: When account verification is required, your submitted documents may be processed by a third-party KYC (Know Your Customer) service provider. These providers are contractually bound to handle your data securely and solely for the purpose of verification.
  • Technology infrastructure providers: Hosting providers, content delivery networks and database services that support the technical operation of 777pk. These providers act as data processors and do not use your data for their own purposes.
  • Analytics tools: Aggregated, anonymised usage data may be processed by analytics platforms to help us understand how the platform performs. Personally identifiable information is not shared in this context.

Note: 777pk will never ask you to share your full payment PIN, OTP codes or account password with any member of our team. If you receive a request like this, treat it as fraudulent and contact support immediately.

5. How Long We Keep Your Data

We retain your personal data only for as long as it is needed for the purposes described in this policy, or as required by standard platform operations. The general retention periods we follow are:

  • Account data: Kept for the duration your account is active, plus a reasonable period after closure to handle any outstanding queries or disputes.
  • Transaction records: PKR deposit and withdrawal records are retained for a minimum of five years to support financial record-keeping and fraud investigations.
  • Verification documents: Retained for the period your account remains active. After account closure, documents are deleted within a reasonable timeframe unless retention is required for an ongoing investigation.
  • Support communications: Kept for up to two years after the last interaction to allow follow-up on unresolved issues.
  • Usage and analytics data: Anonymised aggregated data may be kept indefinitely for platform improvement purposes. Identifiable usage logs are deleted on a rolling basis.

When data is no longer required, it is securely deleted or anonymised so it can no longer be associated with you personally.

6. How We Protect Your Data

777pk applies a range of technical and organisational measures to protect your personal information from unauthorised access, loss, alteration or disclosure. These include:

  • Encryption of data in transit using TLS (Transport Layer Security) across all platform connections.
  • Encrypted storage for sensitive account and payment data at rest.
  • Access controls ensuring that only authorised team members can access personal data, on a need-to-know basis.
  • Regular security reviews of platform infrastructure and third-party integrations.
  • Fraud detection systems that monitor for unusual account activity, suspicious login attempts and abnormal transaction patterns.

While we take data security seriously and apply appropriate safeguards, no online platform can guarantee absolute security. We encourage all players to use a strong, unique password for their 777pk account, enable any available two-factor authentication, and contact support immediately if they suspect unauthorised access.

7. Your Rights as a Player

As a 777pk player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team using the details in the footer of this page:

  • Right to Access: You can request a copy of the personal data we hold about you at any time.
  • Right to Correction: If any of your personal information is inaccurate or out of date, you can ask us to correct it. For basic details like email address or contact number, you may also update these directly from your account settings.
  • Right to Deletion: You can request deletion of your personal data. Note that some data may need to be retained to fulfil legal obligations or resolve outstanding financial matters before deletion can be completed.
  • Right to Restrict Processing: In certain circumstances you can ask us to restrict how we use your data while a dispute or query is being resolved.
  • Right to Opt Out of Marketing: You can opt out of receiving promotional emails, SMS messages or in-platform notifications at any time. This can be done from your account notification settings or by contacting support.
  • Right to Data Portability: You can request your personal data in a structured, commonly used format for your own records.

We will respond to all data rights requests within a reasonable timeframe, typically within 30 days. Complex requests may take a little longer, in which case we will keep you informed of progress.

8. Cookies and Tracking Technologies

777pk uses cookies and similar tracking technologies to keep the platform running smoothly, remember your preferences, and understand how players use the site. Here is a breakdown of the types of cookies in use:

  • Essential cookies: Required for the platform to function. These include session cookies that keep you logged in during a visit and security cookies that protect against cross-site request forgery. These cannot be turned off without breaking core platform features.
  • Preference cookies: Store your settings such as display preferences and notification options so you do not have to reconfigure them on every visit.
  • Analytics cookies: Help us understand which pages and games are most popular, how long players spend in sessions, and where errors occur. The data collected is aggregated and does not directly identify you.
  • Security and fraud prevention cookies: Used to identify unusual access patterns, bot activity and other security threats.

You can manage cookie preferences through your browser settings. Blocking essential cookies will affect how the platform works, but analytics and preference cookies can be disabled without impacting your ability to play or make transactions.

9. Players Under 18

777pk is strictly an adults-only platform. We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and believe a minor has registered an account on 777pk, please contact our support team immediately. We will investigate the matter and take appropriate action, including closing the account and deleting associated data, as quickly as possible.

Age verification is part of our standard account review process. Accounts where the player is found to be underage will be suspended regardless of account balance or activity history. For more on how we promote safe and age-appropriate use of the platform, visit our Responsible Gaming page.

10. Changes to This Privacy Policy

777pk may update this Privacy Policy periodically to reflect changes in how we operate, improvements to our data handling practices, or other relevant developments. When meaningful changes are made, we will update the "Last Updated" date at the top of this page. For significant changes that materially affect your privacy rights, we will send a notification to your registered email address before the changes come into effect.

We encourage you to review this page occasionally so you are always aware of how your information is being used. Your continued use of 777pk after any update constitutes acceptance of the revised policy.

11. Contact Us About Privacy

If you have any questions, concerns or requests related to this Privacy Policy or how 777pk handles your personal data, please get in touch with our support team. Contact details are available in the footer of this page. We take privacy concerns seriously and will respond promptly to any query. For urgent security-related privacy concerns, mark your message as urgent and our team will prioritise it.

Your data is yours. 777pk exists to provide an enjoyable gaming experience for players in Pakistan — not to collect or misuse personal information. We are committed to keeping your data safe and being transparent about how it is used.

How 777pk Keeps Your Data Safe

End-to-End Encryption

All data transmitted between your device and the 777pk platform is protected by TLS encryption. Whether you are depositing PKR via JazzCash, placing a bet on a PSL match, or checking your withdrawal status, your connection is secured end-to-end.

No Third-Party Data Selling

Your personal information is collected to run your account — not to be packaged up and sold to advertisers or data brokers. 777pk does not engage in any form of personal data trading, and our payment partners (Easypaisa, Raast etc.) receive only what is needed to process your transaction.

Full Marketing Opt-Out Control

Promotional emails and platform notifications are entirely optional. You can turn them off from your account settings or by contacting support at any time. Opting out of marketing communications has no impact on your ability to deposit, play or withdraw from the platform.

Secure Identity Verification

When KYC verification is required — for example before processing a larger withdrawal in PKR — your documents are handled with strict access controls. Only authorised staff involved in the verification process can view submitted documents, and they are deleted after the required retention period.

Clear Data Retention Limits

We do not hold onto your data indefinitely. Account information, transaction records and verification documents each have defined retention periods. When data is no longer needed, it is securely deleted or anonymised so it cannot be linked back to you as an individual.

Transparent Communication

If 777pk ever updates this Privacy Policy in a way that meaningfully affects your rights, you will be notified directly before those changes take effect. We do not make silent updates to privacy terms. Every player deserves to know how their data is being handled.

Play on 777pk With Confidence

Now that you understand how 777pk protects your data, create your free account and start enjoying Slots, Bingo, Live Casino and Cricket betting — all with full PKR support and secure transactions via JazzCash, Easypaisa and Raast.